One of the big problems with Black Friday is that it encourages excessive consumerism. We are encouraged to buy for the sake of buying, and usually in an environmentally unfriendly way.
However, there are options to make more sustainable, conscious and planet-friendly purchases. You can find a way to buy products that you need for yourself, or that you want to give as a Christmas present by switching from Black Friday to Green Friday, thus favouring a paradigm shift.
Green Friday was born as a movement that advocates responsible consumption, questioning the need for compulsive shopping and encouraging consumers to make a sustainable choice. Thus, this proposal seeks to encourage shoppers to behave in a more environmentally friendly way. Many brands, including Parafina, are already calling on consumers to choose environmentally friendly products.
On this day, we must ask ourselves the following question: do I really need what I am going to buy? It is possible that the offer invites us to think that it is a great opportunity to buy but it is more likely that we will end up hoarding it at home. A good option is to draw up a list of things that you have been needing for some time and that you have not yet bought for one reason or another. Think about whether what you have written down is really necessary or whether it will be just another thing that you won’t use.
If you have decided to buy, it is important to apply some actions that will make these purchases more sustainable and environmentally friendly. For example, try to get items that are made from recycled or second-hand materials or whose packaging is also recycled. If you go to a physical shop, bring your own bag. You can also try to do your shopping in one place, to avoid increasing your carbon footprint.
At Parafina we always pursue the idea of living in balance and making our passage through the world more environmentally friendly. Therefore, we believe it is important to share resources that help you to live by this maxim.