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Changing the DNA of Things: New Collection 2024

Since PARAFINA was born we have reused more than 4.14 million plastic bottles, 12,401 tires and 87,772 aluminum cans.

We were born in 2014 with the aim of making the world a more sustainable place. It is in our DNA to transform the nature of things, every day we transform waste into sustainable eyewear. As the sun illuminates the vibrant hues of the season, we invite you to join us on this extraordinary journey.

With the aim of creating a positive impact for the planet and people, PARAFINA surprises us again with its eco-friendly glasses made from 100% recycled and organic materials, of high quality and designs accessible to everyone. Among its star materials are PET and HDPE plastic, rubber, bamboo, metal and coffee.

In this new collection they have not only wanted to highlight their special way of seeing the world, but they have also combined sustainability and fashion more than ever, showing us a different way of enhancing our looks with an accessory that has become a 'must' this season. Bright colours, transparencies, original prints and various geometric shapes define the new collection that the brand is launching this March.

Sustainable growth certified through the B CORP title; positive environmental impact through the use of 100% recycled and organic materials; and social impact through the donation of 5% of its sales to scholarships and school support projects so that low-income children from a small town in Paraguay can have a better future are some of the characteristics that undoubtedly make this brand stand out from the rest.

“Experience eyewear that not only enhances your style, but also shapes a brighter future for our planet.” We are DNA changers and this is our manifesto.