In recent years, the circular model has become the paradigm that will redesign the way fashion is made.
At PARAFINA we firmly believe in circularity in order to be able to talk about future fashion and we also believe that companies are the driving force of change for sustainable development. To understand circularity in the fashion industry it is essential to know what it is about and how this model works. Today the fashion industry is mainly based on a linear system . Resources are extracted, transformed into products and, once used by their buyers, they are thrown away. Most of these garments have a very short life and this is not sustainable.
To support circularity in this industry and its scalability, there are several approaches and reflections that we at PARAFINA want to put on the table and that concern us all:
-First of all, do we really need all the products we buy every year? How many times do we use each item of clothing? The culture of excessive consumption is not sustainable over time. By reducing this type of consumption and increasing the frequency of use of each item of clothing we buy, excessive production will also have to be rebalanced. We must put an end to the ephemeral life of these products.
-Investment in innovation and technology not only at the local and institutional level but also at the private level is very necessary in the first steps of supply chains , in order to effectively Sort and recycle better products, instead of throwing them away. It should be noted that many of them end up being burned, buried, etc., polluting the environment.
-That materials we use to make our products? Innovation must also be at the service of creation and design to find new materials that help reduce environmental damage. And we at PARAFINA have been clear about this since we created our first pair of glasses, using only recycled and sustainable materials. We apply the circular economy to our production processes, giving a second life to waste that would otherwise be buried or burned in landfills. Our glasses are made from recycled and/or organic materials such as plastic bottles, rubber from tyres or organic bamboo, transforming this waste through upcycling. What impact does this decision have?: since the birth of PARAFINA, we have reused more than 3.5 million plastic bottles (PET), more than 187,000 plastic bottles (HDPE), 244,000 corks, 5,000 tyres and more than 27,000 soft drink cans. We do this in each of our categories, sunglasses, reading glasses and screens; Furthermore, the qualities of these residues give our glasses unique characteristics such as lightness, flexibility and resistance.
-Promote the energy efficiency , using renewable energy for manufacturing.
-And why not: consider the second hand fashion as another purchasing option for the consumer.
At PARAFINA, we have been working with BCOME since this year with the aim of continuing to innovate and remain faithful to our purpose: making eco-friendly glasses to see a better world. Through this collaboration, we have obtained very valuable data on our 2022 “Urban Waste” sunglasses collection that is allowing us to better understand and measure the impacts generated throughout the value chain of our glasses, act accordingly, guarantee transparency and bring it to the end customer. Thanks to BCOME, we can tell our customers that with “Urban Waste” we have saved the equivalent in water to 16 Olympic swimming pools and the equivalent in CO2 emissions generated by more than 4 million 40W LED bulbs on for 24 hours, compared to the production of a non-ecological pair of glasses.
At PARAFINA we also support a business philosophy based on three pillars, which govern our activity: caring for the planet, social commitment and sustainable growth, a Triple Impact business model, the model of companies that want to be the best, not in the world, but for the world. We need all of us who are part of the value chain, from producers, brands and end consumers, to work together to achieve this. reinventing the fashion production system. (Revolutionize.