Our new campaign is a tribute to our purpose “WE ARE HERE TO SEE A BETTER WORLD” and through which we want to invite people to take care of the wonders of nature with awareness, if we want to continue enjoying them.
We have chosen Tenerife (Canary Islands, Spain) for the campaign shoot because the island perfectly embodies the story of the campaign. The village of Taganana, Benijo beach or Varadero are some of the wonders that star in the campaign. In addition, we wanted to actively amplify the visibility of Tenerife around the world to support the local community, as the islands were greatly affected during Covid19 for obvious reasons.
«A trip to wonder» also presents new fashionable and eco-friendly shapes, such as DUNA, CORRIENTE, SIMA or JUNGLA in recycled plastic (HDPE); BRISA, in recycled metal; a new very feminine shape made of recycled rubber (VIA) or a sporty shape called GEISER, ideal for outdoors, made of recycled plastic (PET).
And trendy colours such as peach, coral, ocean blue or two-tone. Thanks to the properties of the recycled and organic materials used in their manufacture, PARAFINA glasses are ultra-light, resistant and even flexible.