Our packaging is not just a case for our glasses, it is much more. It is the connection between the client and our Social Project.
At Parafina, recycling is of the utmost importance. It is our way of working and we apply it in all our processes in one way or another. One of the most relevant actions in which we materialize this premise is by reusing the packaging of our sunglasses, reading glasses and screens.
When a child from the Fátima neighbourhood (Asunción, Paraguay) is enrolled in school with the Parafina Social Project scholarships, he receives a recycled HDPE plastic case to store the necessary materials for classes in a case identical to the one we use at Parafina as a glasses case. The origins of the case, which is still used today, have a double standard.
First of all, when creating Parafina, its founders wanted the social project to have an impact and a connection with the people who bought a Parafina product and what better than a school pencil case to symbolize the scholarships we award to the school in Paraguay.
Secondly, that this connection was an ecological object and that at the end of its useful life it could be reused, with the end customer being able to find a new use for it, thus reminding them of their contribution to the social project. This reuse goes further and in our central warehouse, the packaging left over from other years or that has not been sent to Paraguay is reused by putting in glasses from new productions and collections or those that we have on display and sell directly in our showroom.
That's why it may be that when you buy one of our glasses, the screen printing on the case is a little faded. Over the years, trends change and we are currently entering the era of reusable, where ecological creativity has no limits.
At Parafina, we work every day to implement actions like this, which reinforce our value proposition and, most importantly, create a positive impact on the environment.
