Parafina launches URBAN WASTE, its new sunglasses collection for 2022 with a message: caring for the ocean begins in the city
Since the birth of Parafina 7 years ago, the brand has been fighting to protect our beloved nature. Thanks to all the people, companies and brands that have been in the same boat, the world now knows that there is a problem and that it must be fought.
According to Samuel Soria, CEO of Parafina, “it is important to understand where this problem comes from. It does not come from the oceans, nor from the beach, nor from the mountains… It comes from the consumption habits of millions of people who live in cities, full of traffic jams, fast food and supermarkets.”
For this reason, the new Sol 2022 collection is called Urban Waste (“Urban Waste”) and invites us to take care of the ocean, starting with our own city.
This collection presents new, more urban lines and shapes that seek to bring the brand and its message closer to a more urban audience, and trendy colours such as caramel, lilac or turquoise, also present in the most iconic Parafina models such as Ruta, Cala or Isla.
Thanks to the properties of the recycled materials used in their manufacture, Parafina glasses are ultra-light, very comfortable and resistant.
To create this collection, the brand has recycled 59,700 PET plastic bottles, 48,100 HDPE plastic bottles, 5,900 soft drink cans, 1,380 tires, 6,950 corks and 960 bamboo trunks.
