Opening new markets can be an exciting but complex challenge for a brand. At Parafina, we are constantly looking for distributors around the world who want to promote our product and who share our values and our business model.
Opening new markets is a gradual process that takes time if you want to achieve a positive result. At Parafina, our premise is that patience and flexibility are key to long-term success.
Some strategies that help us expand and reach new customer segments are market research or segmentation, but we want to go a step further and understand the impact we can achieve based on the culture of the country in which we want to make a name for ourselves.
When we find a new customer that we believe can help us make a positive impact, we adapt our products to meet the specific needs of the new market. For example, in countries where the seasons are the opposite of our main market, Spain, we keep a remnant of product so that when the time comes, they can place orders without fear of not having stock. Of course, we take into consideration cultural, social and economic aspects when adjusting our offer.
We always seek to create strategic alliances, collaborating with local companies or strategic partners who have a deep knowledge of the target market. Establishing alliances is key to accessing existing distribution networks.
To be successful in opening a new market, it is very important to understand cultural differences and adapt the marketing strategy accordingly. At Parafina, we always make sure that our messages and campaigns are culturally relevant and respectful.
Once we find a space, we strive to provide excellent customer service to build a positive reputation in the new market and ensure that the entire team is trained to understand and address the specific needs of local customers.
Finally, we are constantly monitoring market performance to adjust our strategies based on changes and customer feedback.
