Sustainable brands are all those organizations that incorporate concern for the environment into our business vision. And based on this philosophy, we design sustainable business strategies, policies and actions to minimize the environmental impact of the business and generate a positive impact on the environment.
As stakeholders in society and the environment in which they operate, companies have the responsibility to take charge of the impact their businesses have on society and the environment. And increasingly, we are all moving towards the same goal: sustainability.
The fashion industry is making great strides to become more sustainable and there are already brands that are 100% sustainable, many of them even being organically native. Others are in the midst of a transformation and although it can be difficult to combine selling eco-friendly fashion with everyday fashion, it is the trend today.
Consumers, and above all the planet, demand sustainable companies that promote solidarity values and have a social commitment that is reflected in their way of acting.
The key to sustainable brands is making sustainable choices for the customer, understanding their needs and adapting them to sustainability. When asked “should I shop green”, consumers will choose brands that answer this question with a yes. Consumers want ethical products, are increasingly aware of their carbon footprint and have a desire to make small changes to their habits that create a positive impact.
