We travel the world making sure that everything we do has a positive impact.
Because we love the world. Because we love getting lost in forests and jungles, whether they are made of earth or concrete. Because we have to be the ones who act to preserve the WONDERS of this incredible place if we want to continue to enjoy a sunset on a cliff, and a walk on the beach or in the mountains. Because if we are not part of the answer, we are part of the problem. Because we are here to see a better world.
Our new campaign is a tribute to our purpose “WE ARE HERE TO SEE A BETTER WORLD” and through which we want to invite you to take care of the wonders of nature with awareness, if we want to continue enjoying them.
We have chosen Tenerife (Canary Islands, Spain) for the filming of the campaign because the island perfectly embodies the story of the campaign. The village of Taganana, the beach of Benijo or Varadero are some of the wonders that star in the campaign. In addition, we wanted to actively amplify the visibility of Tenerife around the world to support the local community, as the islands were greatly affected during Covid19 for obvious reasons.
With upcycling at the heart of PARAFINA, from waste to solution, our glasses give a second life to recycled and organic materials such as PET plastic, rubber tyres or soda cans, combining design and surprising performance. We continue our commitment to innovation and introduce recycled coffee as a new material for our sunglasses. CERRO and LADERA models are made from recycled coffee grounds, 100% compostable, which give the glasses a unique ecological texture, combined with recycled PET plastic to give stability to the frame structure. The MUST for next year.
“A trip to wonder” also presents new fashionable and ecological shapes, such as DUNA, CORRIENTE, SIMA or JUNGLA in recycled plastic (HDPE); BRISA, in recycled metal; a new very feminine shape made of recycled rubber (VIA) or a sporty shape called GEISER, ideal for outdoors, made of recycled plastic (PET).
And trendy colours such as peach, coral, ocean blue or two-tone. Thanks to the properties of the recycled and organic materials used in their manufacture, PARAFINA glasses are ultra-light, resistant and even flexible.