Opening new markets can be an exciting but complex challenge for a brand. At Parafina, we are constantly searching the world over for distributors who want to introduce our product and who share our values and business model.
Opening new markets is a gradual process that takes time if you want to achieve a positive result. At Parafina, our premise is that patience and flexibility are
key to long-term success.
Some strategies that help us expand and reach new customer segments are market research or market segmentation, but we want to go a step further and understand the impact we can make based on the culture of the country in which we want to make our mark.
When we find a new customer that we believe can help us make a positive impact, we adapt our products to meet the specific needs of the new market. For example, in countries where the seasons run contrary to our main market, Spain, we keep a stock of product in stock so that when the time comes, they can place orders without fear of not having goods available. Of course, we take cultural, social and economic aspects into consideration when adjusting our offer.
We are always looking to create strategic alliances, collaborating with local companies or strategic partners who have in-depth knowledge of the target market. Establishing alliances is key to accessing existing distribution networks.
To be successful in opening a new market, it is very important to understand cultural differences and adapt the marketing strategy accordingly. At Parafina, we always ensure that our messages and campaigns are culturally relevant and respectful.
Once we find a space, we strive to provide excellent customer service to build a positive reputation in the new market and ensure that the entire team is trained to understand and address the specific needs of local customers.
Finally, we are constantly monitoring to measure market performance so we can adjust our strategies according to changes and customer feedback.
